not usually be people who take an imperialist mermaid coffee (Starbucks) and usually avoid it. On a recent trip to Brazil to my exhaustion from walking into one of these cafes to recover and drink pass. Enter one of them causes some comfort, I must admit, because it is extremely familiar (almost all are equal in the world), but I also caused a lack of emotion.
While my coffee, I wondered how many other good local cafes in the country would not have (Brazilian coffee is very good, by the way). What kind of drinks, emotions and feelings I was missing being a coffee that tastes like virtually all of the chain coffee shops.
The feeling was also a little sad to note that many Brazilians did the same, especially for what it implies. It is not only drinking coffee, consumed an idea of \u200b\u200b"modernity" and "lifestyle" external. Most of these used iphones, Black Berrys, Italian cut suits, shirts with cufflinks, ties that were expensive, CK jeans, nike tennis, and a large number of articles of "brand." A lifestyle that seems too uniform and somewhat empty, a kind of consumption that eliminates the cultural, dining and local produce from other nations in the quest of "modernity."
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